build@thebrink.in
build@thebrink.in
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Every great brand was once at the brink
Every great brand was once at the brink
We partner with founders to turn brand into a force that compounds growth, aligns teams, and excites customers.
We partner with founders to turn brand into a force that compounds growth, aligns teams, and excites customers.
BRANDS BEHIND OUR STORY
BRANDS BEHIND OUR STORY
Brand is not about big spends.
It's about spending time on things that matter to your customer.
Brand is not just Marketing's job.
It's everyone's job.
Brand is not storytelling.
It’s decision making.
Brand is not built in creative briefs.
It is built in customer experiences.
Brand is not a vanity metric.
It is your sustainable competitive advantage.
Brand is not about big spends.
It's about spending time on things that matter to your customer.
Brand is not just Marketing's job.
It's everyone's job.
Brand is not storytelling.
It’s decision making.
Brand is not built in creative briefs.
It is built in customer experiences.
Brand is not a vanity metric.
It is your sustainable competitive advantage.
Brand is not about big spends.
It's about spending time on things that matter to your customer.
Brand is not just Marketing's job.
It's everyone's job.
Brand is not storytelling.
It’s decision making.
Brand is not built in creative briefs.
It is built in customer experiences.
Brand is not a vanity metric.
It is your sustainable competitive advantage.
Brand is not about big spends.
It's about spending time on things that matter to your customer.
Brand is not just Marketing's job.
It's everyone's job.
Brand is not storytelling.
It’s decision making.
Brand is not built in creative briefs.
It is built in customer experiences.
Brand is not a vanity metric.
It is your sustainable competitive advantage.
BRAND TRUTHS WE BELIEVE IN
BRAND TRUTHS WE BELIEVE IN
Brand is not about big spends.
Brand is not just Marketing's job.
Brand is not storytelling.
Brand is not built in creative briefs.
Brand is not a vanity metric.
Brand is not about big spends.
Brand is not just Marketing's job.
Brand is not storytelling.
Brand is not built in creative briefs.
Brand is not a vanity metric.
Brand is not about big spends.
Brand is not just Marketing's job.
Brand is not storytelling.
Brand is not built in creative briefs.
Brand is not a vanity metric.
Brand is not about big spends.
Brand is not just Marketing's job.
Brand is not storytelling.
Brand is not built in creative briefs.
Brand is not a vanity metric.
It's about spending time on things that matter to your customer.
It's everyone's job.
It’s decision making.
It is built in customer experiences.
It is your sustainable competitive advantage.
It's about spending time on things that matter to your customer.
It's everyone's job.
It’s decision making.
It is built in customer experiences.
It is your sustainable competitive advantage.
It's about spending time on things that matter to your customer.
It's everyone's job.
It’s decision making.
It is built in customer experiences.
It is your sustainable competitive advantage.
It's about spending time on things that matter to your customer.
It's everyone's job.
It’s decision making.
It is built in customer experiences.
It is your sustainable competitive advantage.
Actionable
To ensure quick execution
Co-Built
To drive high ownership amongst teams
Cross-Functional
To drive consistency and coherence.
More than advice. More than campaigns.
A partner in your growth journey.
More than advice. More than campaigns.
A partner in your growth journey.
Co-Built
To drive high ownership amongst teams
Actionable
To ensure quick execution
Cross-Functional
To drive consistency and coherence.
Co-Built
To drive high ownership amongst teams
Actionable
To ensure quick execution
Cross-Functional
To drive consistency and coherence.
Co-Built
To drive high ownership amongst teams
Actionable
To ensure quick execution
Cross-Functional
To drive consistency and coherence.
Co-Built
To drive high ownership amongst teams
Actionable
To ensure quick execution
Cross-Functional
To drive consistency and coherence.
Swati Mohan
Founder, The Brink
A consumer growth leader with 20+ years of building high-impact businesses across complex markets, Swati has driven Go-To-Market strategies across growth and scale stage companies through innovative marketing, multi-channel customer journeys, pricing strategy & cross functional collaboration.
Today, as Founder of The Brink, she partners with multiple CEOs & Founders to turn ‘brand’ into a growth engine.
CMO, Netflix India • MD, National Geographic • CBO, Heads up for Tails • Head of Content & Partnerships, GroupM.
ET 40 Under 40 • Creator: 'Brand Led Growth'
Swati Mohan
Founder, The Brink
Led by Experience, Driven by Impact
A consumer growth leader with 20+ years of building high-impact businesses across complex markets, Swati has driven Go-To-Market strategies across growth and scale stage companies through innovative marketing, multi-channel customer journeys, pricing strategy & cross functional collaboration.
Today, as Founder of The Brink, she partners with multiple CEOs & Founders to turn ‘brand’ into a growth engine.
CMO, Netflix India • MD, National Geographic • CBO, Heads up for Tails • Head of Content & Partnerships, GroupM.
ET 40 Under 40 • Creator: 'Brand Led Growth'
Creating real impact for your business
Creating real impact for your business
200%
Higher Organic Search
150%
Higher Customer Retention
80%
Lower CAC
65%
Higher NPS
30%
Reduction in Execution Time
"Swati brought clarity to our D2C growth strategy, challenging us to think beyond offer-led promotions and focus on communication-led engagement. Her ability to ask the right questions and craft impactful campaigns helped us ideate fresh growth levers for sustainable brand-building in a competitive market."
Kaushik Mukherjee
Co-Founder, Sugar Cosmetics
"Swati's rare ability to zoom out, make sense of complexity, and align teams and goals is unique. Her systems and clear thinking around brand, strategy, and execution provided the essential org structure for clarity, direction, and steady progress."
Rashi Sanon
Founder, Heads Up For Tails
"As non-marketing founders, we were nervous, but The Brink made our brand journey effortless. They didn't just define our brand; they brought it to life at every touchpoint by blending sharp creative thinking with grounded business sense. Brand is now integral to our company's DNA."
Mohit Bedi
Co-Founder, Kiwi
"Swati and the Brink team combine sharp business thinking with real-world insight. They helped us identify our true customer and refine our product positioning — working with them moved our business meaningfully forward."
Caleb Franklin
Founder, Hey Hey
"Swati brought clarity to our D2C growth strategy, challenging us to think beyond offer-led promotions and focus on communication-led engagement. Her ability to ask the right questions and craft impactful campaigns helped us ideate fresh growth levers for sustainable brand-building in a competitive market."
Kaushik Mukherjee
Co-Founder, Sugar Cosmetics
"Swati's rare ability to zoom out, make sense of complexity, and align teams and goals is unique. Her systems and clear thinking around brand, strategy, and execution provided the essential org structure for clarity, direction, and steady progress."
Rashi Sanon
Founder, Heads Up For Tails
"As non-marketing founders, we were nervous, but The Brink made our brand journey effortless. They didn't just define our brand; they brought it to life at every touchpoint by blending sharp creative thinking with grounded business sense. Brand is now integral to our company's DNA."
Mohit Bedi
Co-Founder, Kiwi
"Swati and the Brink team combine sharp business thinking with real-world insight. They helped us identify our true customer and refine our product positioning — working with them moved our business meaningfully forward."
Caleb Franklin
Founder, Hey Hey
Bespoke solutions for your brand
Brand-led Go-To-Market
Our unique GTM strategy that leads with brand, not product
For: Companies no longer seeing returns on growth spends and want to build brand.
Brand Positioning Strategy
Core brand strategy to build your competetive moat
For: Those seeking clear differentiation in a cluttered category.
New Launch Strategy
Product / Market launches that create category disruption
For: Those expanding into new products / geographies protecting core brand ethos.
Content & Community Building
Marketing & content strategy that builds communities, not just campaigns
For: Brands building deeper customer connections and/or want to build loyalty & advocacy.
Brand Team Development
Defining roles, seniority levels, and success frameworks for your brand team
For: Companies building brand & marketing teams and keen to build internal capability.
Bespoke solutions for your brand
Brand-led Go-To-Market
Our unique GTM strategy that leads with brand, not product
For: Companies no longer seeing returns on growth spends and want to build brand.
Brand Positioning Strategy
Core brand strategy to build your competetive moat
For: Those seeking clear differentiation in a cluttered category.
New Launch Strategy
Product / Market launches that create category disruption
For: Those expanding into new products / geographies protecting core brand ethos.
Content & Community Building
Marketing & content strategy that builds communities, not just campaigns
For: Brands building deeper customer connections and/or want to build loyalty & advocacy.
Brand Team Development
Defining roles, seniority levels, and success frameworks for your brand team
For: Companies building brand & marketing teams and keen to build internal capability.
The strongest businesses are built not just on products or capital, but on brands that inspire belief and create lasting impact.
The strongest businesses are built not just on products or capital, but on brands that inspire belief and create lasting impact.
Choose what you’re solving today.
Choose what you’re solving today.
- IS THIS YOU?
"We want to invest in brand but don’t know where to start"
We get it - most founders know brand matters but have no roadmap for building it. You need a strategic framework and measurable outcomes to assess how and when to invest time and teams behind it.
Recommended: Brand-led Go-To-Market, 8-12 weeks. - IS THIS YOU?
"We're lost in a crowded category"
Every founder in your category is probably struggling to stand out as well. You need differentiation that drives conversation and organic demand.
Recommended: Brand Positioning Strategy, 6 weeks - IS THIS YOU?
"Performance marketing worked - now we need to scale beyond It"
This is the classic growth inflection point - and it catches most founders off guard when they hit that ceiling. You need to create demand across a broader customer base.
Recommended: Brand-led Go-To-Market, 8-12 weeks. - IS THIS YOU?
"Our brand feels inconsistent across teams"
We see this constantly - beautiful brand decks that don't translate to execution and seem inconsistent across customer touchpoints. You need alignment and execution frameworks.
Recommended: Brand Positioning Strategy, 6 weeks. - IS THIS YOU?
"We need to build marketing capabilities but don't know how"
You're not alone - structuring marketing teams is one of the toughest early decisions. You need clarity on the the role and seniority of talent required and how to set them up for success.
Recommended: Brand Team Development, 6-8 weeks. - IS THIS YOU?
"We're launching a new product and need brand-aligned GTM"
We've guided dozens of founders through this exact moment. You need an efficient go-to-market strategy for your expanded offering that can borrow from your existing brand legacy.
Recommended: New Launch Strategy, 6-8 weeks. - IS THIS YOU?
"Our brand campaigns underperformed - what now?"
This happens more often than founders admit - and there's always a reason why. You need to set up a cohesive framework on brand marketing that balances the short and long term impact of your efforts.
Recommended: Content & Community Building, 6 weeks
- IS THIS YOU?
"We want to invest in brand but don’t know where to start"
Tap to reveal →We get it - most founders know brand matters but have no roadmap for building it. You need a strategic framework and measurable outcomes to assess how and when to invest time and teams behind it.
Recommended: Brand-led Go-To-Market, 8-12 weeks. - IS THIS YOU?
"We're lost in a crowded category"
Tap to reveal →Every founder in your category is probably struggling to stand out as well. You need differentiation that drives conversation and organic demand.
Recommended: Brand Positioning Strategy, 6 weeks - IS THIS YOU?
"Performance marketing worked - now we need to scale beyond It"
Tap to reveal →This is the classic growth inflection point - and it catches most founders off guard when they hit that ceiling. You need to create demand across a broader customer base.
Recommended: Brand-led Go-To-Market, 8-12 weeks. - IS THIS YOU?
"We need to build marketing capabilities but don't know how"
Tap to reveal →You're not alone - structuring marketing teams is one of the toughest early decisions. You need clarity on the the role and seniority of talent required and how to set them up for success.
Recommended: Brand Team Development, 6-8 weeks. - IS THIS YOU?
"We're launching a new product and need brand-aligned GTM"
Tap to reveal →We've guided dozens of founders through this exact moment. You need an efficient go-to-market strategy for your expanded offering that can borrow from your existing brand legacy.
Recommended: New Launch Strategy, 6-8 weeks. - IS THIS YOU?
"Our brand campaigns underperformed - what now?"
Tap to reveal →This happens more often than founders admit - and there's always a reason why. You need to set up a cohesive framework on brand marketing that balances the short and long term impact of your efforts.
Recommended: Content & Community Building, 6 weeks